12 weeks.
No shortcuts.
Real results.
A cohort program for people in the trades, oil and gas, mining, and heavy industry who are done just getting by — and ready to actually build something with their life.
The Refinery is not a course you buy and forget. It's a structured 12-week process — live calls, small group accountability, real frameworks, and the physical discipline to back all of it up. By the end, you'll know who you are, where you're going, and exactly what's been standing in your way.
This is for the person
who's done drifting.
You don't need to be in crisis to need this. You need to be at the point where coasting isn't enough anymore.
The Refinery is for you if —
- You've done Core Sample and know there's more work to do
- You're in a leadership role — formal or not — and feel like you're operating on instinct rather than intention
- You've got the income, the experience, and the reputation — and something still feels unfinished
- You want to be more present at home and have no idea how to get there from where you are
- You're ready to do real work with real people — not just consume content alone
- You want structure, accountability, and someone who's actually been where you are
This is NOT for you if —
- You're looking for a quick fix
- You want to be validated, not challenged
- You won't commit to showing up for 12 weeks
- You think the problem is everyone else
"If you've read this far and felt something — that's the signal."
Where you are.
Where you'll be.
- Reacting to life instead of leading it
- Reliable at work, running on empty everywhere else
- No clear picture of what's actually driving your decisions
- The gap between who you are and who you want to be is getting wider
- Present in the room, checked out in the relationship
- Strong instincts, no framework to back them up
- Clear on who you are and how you're wired — no guessing
- A physical baseline that supports everything else, not just your job
- A leadership style that's intentional, not accidental
- A written vision for your life — and a plan to move toward it
- Relationships that actually get better instead of just surviving
- A cohort of people who've done the same work and will hold you to it
"The Refinery isn't about becoming someone else. It's about becoming who you were already made to be — and building a life that reflects it."
Six modules.
Twelve weeks.
One direction.
Each module runs two weeks. Each one builds on the last. The arc runs from the inside out — who you are, how you function, what you're called to, how you lead, who you love, and where you're going.
Deep Enneagram work. Your core type, your stress patterns, your motivations. Why you do what you do when the pressure's on. This module doesn't just tell you your number — it shows you what to do with it.
ISSA-informed physical baseline. Sleep, movement, recovery, fuelling. Built around the reality of shift work and remote environments — not a gym culture that doesn't apply to your life. The body is not separate from the development. It is the development.
CliftonStrengths Full Assessment included. Integration of your Enneagram type with your top strengths to build a clear picture of what you're wired to contribute — and where you've been grinding against your own grain. This isn't about quitting your job. It's about understanding your lane.
You're already leading — whether you have the title or not. This module takes everything from Modules 1–3 and applies it outward. Your leadership style, your blind spots, the friction you create without realizing it, and what it looks like to lead from your actual strengths rather than your default patterns.
The people in your life don't get a rotation. The patterns that make you effective on site — the drive, the self-sufficiency, the high standards — are the same ones that can quietly destroy everything at home if you don't understand them. This module is about being present, not just physically in the room.
This is where everything lands. You've done the identity work, the physical work, the leadership work. Now you build the map. A written personal vision. A 90-day action plan. A clear picture of who you're becoming and what you're building — with a cohort of people who've done the same work and will hold you to it.
What you're
doing each week.
No vague promises. Here's exactly what each week of The Refinery involves.
Every module includes an optional faith layer — deeper questions, additional content, and reflection prompts for the participant who wants to bring their whole self to the work. It's not a separate program. It runs alongside everything else. You opt in or out at any time.
Over CA$8,000 in value.
Starting at CA$997.
At CA$997, you're getting over $8,000 worth of coaching, assessment, programming, and facilitation. Here's exactly what that includes.
| What's included | Market Value |
|---|---|
| 6 structured modules over 12 weeks — equivalent to a full coaching engagement (Identity, Body, Calling, Leadership, Relationships, Vision) | $3,600 |
| 6 live facilitated cohort calls with Evan — one per module, recorded for catch-up | $1,800 |
| Gallup CliftonStrengths Full Assessment — 34 strengths ranked, included in program (retail $59, debrief value $300) | $359 |
| Custom ConnectUs Enneagram assessment + full type report — industry-contextualized | $197 |
| ISSA-informed personal body practice protocol — 12-week custom program built for your schedule | $600 |
| The Refinery workbook — structured exercises, journal prompts, and weekly deliverables for all 12 modules | $197 |
| Facilitated personal vision session + written vision document | $500 |
| 90-day action plan — built and reviewed with your cohort | $297 |
| Small group cohort accountability — people doing the same work, holding you to it | $600 |
| 3 months Alumni Community access (Skool) — post-program continued support | $141 |
| Total value | CA$8,291+ |
| Your investment | CA$997 |
Choose your
entry point.
Two ways in. Same program, same cohort, same results. The difference is how you pay and what you bring in with you.
- All 6 modules — 12 weeks of content
- 6 live cohort calls with Evan
- The Refinery workbook
- Full CliftonStrengths Assessment
- ConnectUs Enneagram Assessment
- Personal body practice protocol
- Written vision + 90-day plan
- 3 months Alumni Community access
- Everything in the pay-in-full option
- First payment today, then two more, one a month
- Billing stops on its own after the third
- Same seat, same cohort, same start date
Two calls in, you decide.
Attend the first two cohort calls. If it isn’t for you, email me and you’re refunded in full. After call two the seat is yours and the cohort is counting on you being in it.
Prices in Canadian dollars. GST applied at checkout where applicable.
The questions
you're probably asking.
Built by someone
who's been there.
Evan Jordanov has worked the oilfield, farmed, travelled the world, and spent years in leadership development — not from a coaching background, but from the ground up. The Refinery is built on the conviction that the people doing the hardest work in this country deserve access to the best development tools available. No watered-down version. The real thing.